While video marketing is incorporated in most business strategies that get formed these days, there are businesses that can’t help but deny it. This is because of the cons that have been labeled
upon them. But do they outweigh the pros? Let’s find out:
“They cost too much” – A lot goes into getting a professional video done. The production, pre-production, post-production, sets, actors, crew, equipment, location, they all don’t just happen like that. However, compare that to the value you get in return. Your achievements, your purpose & values, put across to the audience through not just websites and emailers but in sales pitches, exhibitions, SEO rankings, audience engagement, and many more! One investment now will enable you to reap multiple results later.
“I can get it done with the internal team” – Often businesses resort to in-house video production. It saves them a lot of money and time. But the result that they get in the end is never as refined and as clear as professional videographers could create. Besides adding a 3rd perspective to your brand, experts surely have an edge in figuring out what kind of video will work for you in the market. Some extra money and time could get you a much better output. The reasons? In the next point.
“We don’t really need one” – Your business is doing great right now. Think about a few years down the line, when your marketing strategies are getting old and wearing people out; or when new trainees join your software firm and need to be taught & made familiar with their work; or if you are a manufacturing unit and need to showcase to your partners how a new product works; or if the customers at your real estate business want to see a property without actually being present there; or if you are tired of producing one set of white paper after another and can present it as a video instead!
By now you must have figured out that sooner or later every business would require a video. Are you getting yours anytime soon? Have more points in mind? Let us know in the comments section below. And if you like what we write, then subscribe to our channel and share our blogs.
Article by Disha Das