In a day and age, where the audience is increasingly conscious of who they are buying from and what footprints they leave. It’s become imperative

Hey there, Here’s a quick question,What is the most significant driving factor for conversions?The simple answer is the audience’s emotional connection with your brand. And

We recently had the opportunity to work with Evergent Technologies, for one of their corporate communications. Evergent is one of the accomplished players in the

Let’s start with understanding ‘branding’ Here’s the story you probably didn’t know; The word branding comes from the ancient north german word, ‘brandr’ which means

Plum has been associated with Raasta studios, for their video production requirements for more than a year now but this was the first time we

We’ve been very fortunate the last couple of months, to try our hand at something new and extremely interesting. Performance Videos Effectively falling under the