The power of video marketing

Let me tell you. You are reading this article right now, but statistics show that if I had put down exactly the same content in the form of a video you would retain more than 90% of it. While this article will most likely reach about 500 words and take roughly about 3-5 minutes to...

The backbone of all films: Scriptwriting

Scriptwriting is the first frame or the potential backbone for any films in which we add the vital elements, the muscles and bones on the form of grit, camera and aesthetics to make it more beautiful. For many of us video professionals or clients, what makes filmmaking a fun entertainment job is the shooting part,...

Ambient Sound- Mixing that preserves realty

  Sound in an artistic context “a tantalizing phenomenon that simultaneously discloses and hides a great deal of its origin” Sound waves are promiscuous little devils as compared to stoic light rays. Sound radiation follows the Inverse Square Law, which simply states that a specified physical quantity or intensity is inversely proportional to the square...

TV is still the King!!

All years, we keep on hearing the same old story. TV is the old way to advertise. If you don’t increase your spend on digital advertising, you’re missing out. As the saying goes, don’t believe the hype. Marketers who are siphoning rupees out of their TV budgets may need to reconsider that strategy, as a...

The Inevitable Background Score

I can’t tell you how many people I know both very well and just socially that completely undervalue the importance of music in the film.. As we are subjected to constant sound bites almost anywhere we go, from radio to television, bursting movie theatre speakers to loud restaurant conversation, our ears become inundated with noise...

Sublime facts of copywriting

Many of us believe that copywriting is the same as content writing. No, they are most definitely not exactly the difference between apples and oranges- more like Oranges and Tangerines- but close enough. Copywriting is a hard thing to pin down. Obliviously –  or everyone should understand it right off the bat. Luckily, it doesn’t...