Sublime facts of copywriting

Many of us believe that copywriting is the same as content writing. No, they are most definitely not exactly the difference between apples and oranges- more like Oranges and Tangerines- but close enough. Copywriting is a hard thing to pin down. Obliviously –  or everyone should understand it right off the bat. Luckily, it doesn’t...

Has print advertising become timeworn?

When was the last time you saw news on the front page of The Times of India? Chances are, you can’t recollect. If you did, then kudos to you! You’ve witnessed the ‘leading’ newspaper of India in its rare form. On a different front, when have you seen a full-page commercial ad in The Hindu?...

How are Videos revolutionizing the way we study?

We all watch videos to procrastinate or just for fun don’t we? What if I told you this very leisure activity could turn into work? You’d think I was crazy right? Yes, it’s true. First came books, then came e-books, followed soon by text-to-speech, but the time has finally come for studies to go Visual....

ARTiculation through explainer videos

Remember the feeling of sitting at home, watching Tom and Jerry? You can now get the kind of fondness and the endorphins while presenting your company. You ask me how? Do brace yourself, for the what why and how of explainer videos. That’s some next level explanatory-ception right there. Didn’t that pique your interest? Explanatory...

8 Reasons why a corporate film is your need of the hour

“An increasingly flat world and economies of scale are making companies rapidly move towards automating their production and India with its vast population and resources is soon poised to take its place as a global manufacturing hub. Vega Conveyors and Automation Ltd. with its headquarters in Hyderabad, India provide innovative solutions with leading age technology...

5 ways to take a great photo on your own Smartphone

Have you come across an ad that claims that you need a 40k phone to take a ‘Profile’ picture of your *Boyfriend*? We believe otherwise. Your boyfriend can look just as amazing without. Don’t you let mobile phone manufacturers deceive you that you need their expensive phone to take a noteworthy photo! We believe that...

Why is Virtual Reality changing the face of corporate films?

How would you feel surrounded by a lush green grasslands, clear blue skies, chirping birds, cool breeze gently drifting by you and suddenly you feel someone behind you breathing down your neck? As you turn you see a mammoth elephant sniffing and you scream so loud that the whole herd of elephants runs away. Imagine...