95% of people have watched an explainer video to learn more about a product or a service, as per research. And this number is only going to shoot up in 2019 because internet video traffic will account for 80% of all consumer internet traffic.
More and more number of people who watch product videos for marketing will end up buying the product. So, if you are planning to get THE product video done for your business, here is a set of reasons that you will need to know before you set out to get a product explainer video.
- Answer all their questions like a search engine
Have you never been thankful to a video or article for just being? Or better yet, to Google and other search engines for always having your back when you don’t know about some product and just search it on the web?
In the same way, your audience will owe you for creating product videos that solve their doubts and questions about your product. And as a bonus, they can play and replay any number of times they want to.
- Your video will sell itself!
You don’t have to depend on anyone else to sell your product. The product explainer video for business will demonstrate the working and benefits of your product itself in the most creative way possible, using stunning motion graphics and visuals. So, the next time you’re planning to launch a new product, you know where to invest your money.
- No need to wear out your sales guy, just show the video
You never have to explain your product to anyone again. Just imagine the time, money and effort you would be saving once your product video is in place. You will still be doing basic intros to people but much of it will be communicated by replaying the product explainer video in your hand.
Sure you’re even more motivated to make a product explainer videos now. But before that, here’s the result of all the people who have already realized it, as mentioned by Animoto:
How-tos (as in product explainer videos) and listicles (as in Top 5 lists) were the most effective types of videos watched in 2018.
Why do you ask? Because product videos are easy to watch and understand while at the same time they make a permanent impression about your product in your audience’s minds.
So why wait any longer? Get your product explainer video done now!